Side-by-side comparison to help you choose the right tool
Ahrefs is a specialized SEO and marketing tool with a freemium option, excelling in competitive intelligence and content analysis. Looker is a comprehensive enterprise BI and data analytics platform, powered by AI and deeply integrated with Google Cloud, focusing on governed data and custom applications.
We've analyzed Ahrefs, Looker, and dozens of other tools to find the top performers for your specific needs.
Quick recommendations based on your use case
Ahrefs
Ahrefs' freemium option and its focus on web analytics and content exploration make it more accessible and relevant for students learning marketing and SEO.
Looker
Looker provides a robust, AI-powered BI and analytics platform with enterprise-grade security and scalability, ideal for large organizations.
Ahrefs
Ahrefs offers a freemium tier and a comprehensive suite of SEO and marketing tools essential for freelancers managing multiple clients.
| Specification | Ahrefs | Looker |
|---|---|---|
| model | N/A | Gemini for Google Cloud |
| users | N/A | N/A |
| security | N/A | SSO with Google Cloud IAM, private networking |
| platforms | Web | Web |
| context window | N/A | N/A |
| gdpr compliant | N/A | N/A |
| soc2 compliant | N/A | N/A |
| enterprise features | N/A | ✓ Yes |
| free tier allowance | N/A | N/A |