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Last updated 12/16/2025

Ahrefs vs Metabase

Ahrefs
Marketers and SEO professionals
Metabase
Teams and developers needing self-service analytics and embedded customer-facing analytics

Side-by-side comparison to help you choose the right tool

EXPERT ANALYSIS

Our Verdict

Ahrefs is a powerful, all-in-one SEO and marketing intelligence platform, excelling in competitive analysis and content strategy. Metabase, on the other hand, is a self-service business intelligence tool focused on making data accessible and actionable for teams, with strong capabilities for embedding analytics.

Winner: Ahrefs
Data-Driven Analysis
Unbiased Comparison

Looking for the absolute best tool for Data Analytics?

We've analyzed Ahrefs, Metabase, and dozens of other tools to find the top performers for your specific needs.

Best Data Analytics Tools 2025Best Web Tools 2025
Internal link from comparison page to best-of page. Helps users discover curated rankings and improves site navigation. SEO: Distributes page authority and creates content hierarchy.

Which Tool is Best for You?

Quick recommendations based on your use case

🎓

Student

Winner
A

Ahrefs

Ahrefs provides valuable learning resources and tools for students in marketing and SEO to gain practical experience and understand industry best practices.

🏢

Enterprise

Winner
M

Metabase

Metabase's robust security features, embeddable analytics, and self-service capabilities make it more suitable for enterprise-level data analysis and customer-facing applications.

💼

Freelancer

Winner
A

Ahrefs

Ahrefs offers a more specialized and comprehensive suite of SEO and marketing tools crucial for freelancers looking to grow their client base or personal brand.

A

Ahrefs

MarketingData Analytics
Starting Price
$0
freemium

Key Features

  • Site Explorer
  • Keywords Explorer
  • Rank Tracker
  • Brand Radar
  • Site Audit
  • Web Analytics
  • Content Explorer
  • AI Content Helper
  • Social Media Manager
  • Reporting Dashboard
Learn MoreVisit Website
See Pricing Details
M

Metabase

Data AnalyticsProductivity
Starting Price
$0
freemium

Key Features

  • Dashboards and reporting
  • Query builder
  • Data segregation
  • Semantic layer
  • Usage analytics
  • Metabot AI
  • Embedded analytics SDK
  • White-label analytics
  • Drill-through
  • SQL editor
Learn MoreVisit Website
See Pricing Details

Performance Scores

value

AhrefsNot Rated
MetabaseNot Rated

privacy

AhrefsNot Rated
MetabaseNot Rated

features

AhrefsNot Rated
MetabaseNot Rated

⚔️ Tale of the Tape

SpecificationAhrefsMetabase
modelN/AN/A
usersN/A90000
securityN/ASOC1, SOC2, GDPR, CCPA, HIPAA
platformsWebWeb
context windowN/AN/A
gdpr compliantN/A✓ Yes
soc2 compliantN/A✓ Yes
enterprise featuresN/A✓ Yes
free tier allowanceN/AN/A