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Last updated 12/16/2025

Grafana vs Google Analytics 4

Grafana
Teams and organizations needing to monitor and analyze complex systems and applications.
Google Analytics 4
Website owners and marketers

Side-by-side comparison to help you choose the right tool

EXPERT ANALYSIS

Our Verdict

Grafana is a comprehensive observability and data analytics platform focused on system and application monitoring, offering AI-powered insights and extensive integrations. Google Analytics 4 is primarily a marketing tool for website and app traffic analysis and advertising ROI measurement. Grafana excels in technical monitoring and complex data analysis, while GA4 is specialized for marketing performance.

Winner: Grafana
Data-Driven Analysis
Unbiased Comparison

Looking for the absolute best tool for Enterprise Teams?

We've analyzed Grafana, Google Analytics 4, and dozens of other tools to find the top performers for your specific needs.

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Which Tool is Best for You?

Quick recommendations based on your use case

🎓

Student

Winner
G

Grafana

Grafana's free tier and open-source nature provide students with excellent tools for learning about system monitoring and data analysis.

🏢

Enterprise

Winner
G

Grafana

Grafana's comprehensive observability, AI/ML insights, and robust open-source ecosystem make it ideal for managing complex enterprise systems.

💼

Freelancer

Winner
G

Grafana

Grafana offers a powerful freemium tier with extensive observability and AI insights, suitable for monitoring personal projects or client systems.

G

Grafana

Data AnalyticsProductivity
Starting Price
$0
freemium

Key Features

  • AI/ML insights
  • Contextual root cause analysis
  • SLO management
  • Alerting
  • Plugins for data sources and apps
  • Application Observability
  • Infrastructure observability
  • Performance testing (k6)
  • Synthetic Monitoring (k6)
  • Incident Response Management
  • On-call management
  • Open Source solutions (Loki, Tempo, Mimir, Pyroscope, Beyla, Faro, Alloy, k6)
  • Grafana Assistant (LLM agent)
Learn MoreVisit Website
See Pricing Details
G

Google Analytics 4

MarketingData Analytics
Starting Price
Free
free

Key Features

  • Website traffic tracking
  • Advertising ROI measurement
  • Flash tracking
  • Video tracking
  • Social networking site tracking
  • Application tracking
  • Reporting
Learn MoreVisit Website

Performance Scores

value

Grafana9.0/10
9.0
Google Analytics 410.0/10
10.0

privacy

GrafanaNot Rated
Google Analytics 4Not Rated

features

Grafana9.0/10
9.0
Google Analytics 47.0/10
7.0

⚔️ Tale of the Tape

SpecificationGrafanaGoogle Analytics 4
modelN/AN/A
users25M+N/A
securityIndustry standards, robust user authentication and authorization, data source permissions, audit loggingN/A
platformsWebWeb
context windowN/AN/A
gdpr compliantN/AN/A
soc2 compliantN/AN/A
enterprise features✓ YesN/A
free tier allowance10k series Prometheus metrics, 50GB logs, 50GB traces, 50GB profiles, 500VUh k6 testingN/A