Side-by-side comparison to help you choose the right tool
Looker is a powerful, enterprise-grade BI and data application platform with advanced AI features and robust governance, while Google Analytics 4 is a free, marketing-focused tool for website and app tracking. Enterprises seeking deep data insights and custom applications should choose Looker, whereas individuals and small businesses focused on website performance and marketing ROI will find Google Analytics 4 sufficient and cost-effective.
We've analyzed Looker, Google Analytics 4, and dozens of other tools to find the top performers for your specific needs.
Quick recommendations based on your use case
Google Analytics 4
Google Analytics 4 is free and offers valuable insights into website traffic and marketing, making it ideal for students learning about data analytics.
Looker
Looker offers a comprehensive BI platform with advanced features like universal semantic modeling and conversational AI, tailored for enterprise needs.
Google Analytics 4
Google Analytics 4 is free and provides essential website tracking and marketing ROI measurement for freelancers.
| Specification | Looker | Google Analytics 4 |
|---|---|---|
| model | Gemini for Google Cloud | N/A |
| users | N/A | N/A |
| security | SSO with Google Cloud IAM, private networking | N/A |
| platforms | Web | Web |
| context window | N/A | N/A |
| gdpr compliant | N/A | N/A |
| soc2 compliant | N/A | N/A |
| enterprise features | ✓ Yes | N/A |
| free tier allowance | N/A | N/A |