Side-by-side comparison to help you choose the right tool
Metabase excels in providing self-service business intelligence and embeddable analytics with strong security features, making it ideal for internal teams and developers. Google Analytics 4 is a specialized, free tool focused on website and app traffic analysis for marketers.
We've analyzed Metabase, Google Analytics 4, and dozens of other tools to find the top performers for your specific needs.
Quick recommendations based on your use case
Google Analytics 4
Google Analytics 4 is free and widely used for website tracking, making it an accessible and practical tool for students learning about web analytics and marketing.
Metabase
Metabase's enterprise features, data segregation, and robust security compliance make it more suitable for larger organizations with complex data needs and security requirements.
Metabase
Metabase offers self-service analytics and embeddable options, which are valuable for freelancers needing to present data to clients or integrate insights into their own services.
| Specification | Metabase | Google Analytics 4 |
|---|---|---|
| model | N/A | N/A |
| users | 90000 | N/A |
| security | SOC1, SOC2, GDPR, CCPA, HIPAA | N/A |
| platforms | Web | Web |
| context window | N/A | N/A |
| gdpr compliant | ✓ Yes | N/A |
| soc2 compliant | ✓ Yes | N/A |
| enterprise features | ✓ Yes | N/A |
| free tier allowance | N/A | N/A |