Side-by-side comparison to help you choose the right tool
Power BI AI excels as a comprehensive business intelligence platform with strong AI capabilities for data analysis and reporting, particularly within the Microsoft ecosystem. Google Analytics 4 is a specialized, free tool focused on website traffic and marketing ROI measurement, making it ideal for web-centric needs.
We've analyzed Power BI AI, Google Analytics 4, and dozens of other tools to find the top performers for your specific needs.
Quick recommendations based on your use case
Power BI AI
Power BI AI offers a freemium model with powerful AI features and a user-friendly interface, making it a great tool for students to learn data analytics and business intelligence.
Power BI AI
Power BI AI is the clear winner for enterprises, offering robust data analytics, AI-driven insights, and enterprise-grade data management within a unified platform.
Google Analytics 4
Google Analytics 4 is ideal for freelancers due to its free pricing and comprehensive website tracking capabilities essential for marketing and understanding user behavior.
| Specification | Power BI AI | Google Analytics 4 |
|---|---|---|
| model | N/A | N/A |
| users | N/A | N/A |
| security | Built-in security features, interoperation with leading security and governance solutions | N/A |
| platforms | Web, Desktop, Mobile | Web |
| context window | N/A | N/A |
| gdpr compliant | N/A | N/A |
| soc2 compliant | N/A | N/A |
| enterprise features | ✓ Yes | N/A |
| free tier allowance | N/A | N/A |