Side-by-side comparison to help you choose the right tool
Grafana excels as an open-source observability and data analytics platform with strong visualization and AI capabilities, particularly for technical teams and system monitoring. Salesforce Marketing Cloud is a comprehensive, paid solution for enterprise-level marketing automation, customer journey management, and analytics.
We've analyzed Grafana, Salesforce Marketing Cloud, and dozens of other tools to find the top performers for your specific needs.
Quick recommendations based on your use case
Grafana
Grafana's free tier provides extensive capabilities for learning data visualization, system monitoring, and AI insights, making it an excellent educational tool without cost.
Salesforce Marketing Cloud
Salesforce Marketing Cloud is designed for enterprise-level marketing automation and analytics, offering a comprehensive suite of tools for customer engagement, while Grafana is more focused on system observability.
Grafana
Grafana offers a robust freemium tier with powerful observability and data analytics features suitable for individual projects, whereas Salesforce Marketing Cloud is a paid, enterprise-focused solution.
| Specification | Grafana | Salesforce Marketing Cloud |
|---|---|---|
| model | N/A | N/A |
| users | 25M+ | N/A |
| security | Industry standards, robust user authentication and authorization, data source permissions, audit logging | Enterprise-grade security, SOC2, GDPR |
| platforms | Web | Web |
| context window | N/A | N/A |
| gdpr compliant | N/A | ✓ Yes |
| soc2 compliant | N/A | ✓ Yes |
| enterprise features | ✓ Yes | ✓ Yes |
| free tier allowance | 10k series Prometheus metrics, 50GB logs, 50GB traces, 50GB profiles, 500VUh k6 testing | N/A |