Side-by-side comparison to help you choose the right tool
Salesforce Marketing Cloud is a comprehensive marketing automation platform designed for managing customer journeys across multiple channels, while Looker is a powerful business intelligence and data analytics platform focused on providing governed, AI-powered insights. Enterprises seeking a unified marketing solution should choose Salesforce, whereas those prioritizing deep data analysis and embedded analytics would benefit more from Looker.
We've analyzed Salesforce Marketing Cloud, Looker, and dozens of other tools to find the top performers for your specific needs.
Quick recommendations based on your use case
Looker
Looker's emphasis on data analytics and its potential for self-service reporting could be more beneficial for students learning data analysis skills.
Salesforce Marketing Cloud
Salesforce Marketing Cloud offers a more integrated and comprehensive suite for end-to-end marketing automation and customer journey management, crucial for large enterprises.
Looker
Looker's focus on business-friendly analytics and potential for ad-hoc reporting makes it more accessible for individual users, despite both being enterprise-focused.
| Specification | Salesforce Marketing Cloud | Looker |
|---|---|---|
| model | N/A | Gemini for Google Cloud |
| users | N/A | N/A |
| security | Enterprise-grade security, SOC2, GDPR | SSO with Google Cloud IAM, private networking |
| platforms | Web | Web |
| context window | N/A | N/A |
| gdpr compliant | ✓ Yes | N/A |
| soc2 compliant | ✓ Yes | N/A |
| enterprise features | ✓ Yes | ✓ Yes |
| free tier allowance | N/A | N/A |