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Last updated 12/21/2025

Tableau AI vs Looker

Tableau AI
Businesses and data professionals seeking to gain insights from their data.
Looker
Enterprises looking for a comprehensive BI, data application, and embedded analytics platform.

Side-by-side comparison to help you choose the right tool

EXPERT ANALYSIS

Our Verdict

Tableau AI excels in user-friendly data visualization and AI-powered insights, making it ideal for individual analysts and students. Looker, on the other hand, provides a more comprehensive, enterprise-focused platform with a strong semantic modeling layer and deep Google Cloud integration, suited for complex organizational BI needs.

Winner: Looker
Data-Driven Analysis
Unbiased Comparison

Looking for the absolute best tool for Enterprise Teams?

We've analyzed Tableau AI, Looker, and dozens of other tools to find the top performers for your specific needs.

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Which Tool is Best for You?

Quick recommendations based on your use case

🎓

Student

Winner
T

Tableau AI

Tableau AI's user-friendly interface and strong visualization capabilities make it a better choice for students learning data analysis concepts.

🏢

Enterprise

Winner
L

Looker

Looker's enterprise-grade features, unified semantic modeling, and deep integration with the Google Cloud ecosystem make it a more robust solution for large organizations.

💼

Freelancer

Winner
T

Tableau AI

Tableau AI offers powerful visualization and AI features that are more accessible for individual users, even if advanced features have a learning curve.

T

Tableau AI

Data Analytics
Starting Price
$null

Key Features

  • AI-powered analytics
  • Data visualization
  • Business intelligence
  • Interactive dashboards
  • Data preparation
  • Natural language querying
  • Embedded analytics
  • Cloud and on-premises deployment
Learn MoreVisit Website
L

Looker

Data AnalyticsProductivity
Starting Price
$null
paid

Key Features

  • Universal semantic modeling layer
  • Conversational Analytics powered by Gemini
  • API-first platform with composable BI
  • Business-friendly AI powered analytics
  • Governed, modeled data
  • Open and trusted semantic model
  • Google-easy dashboarding
  • Embedded analytics
  • Real-time, self-service analytics
  • Looker Studio for ad hoc reports and dashboards
Learn MoreVisit Website
See Pricing Details

Performance Scores

value

Tableau AINot Rated
LookerNot Rated

privacy

Tableau AINot Rated
LookerNot Rated

features

Tableau AINot Rated
LookerNot Rated

⚔️ Tale of the Tape

SpecificationTableau AILooker
modelN/AGemini for Google Cloud
usersN/AN/A
securityEnterprise-grade securitySSO with Google Cloud IAM, private networking
platformsWeb, Desktop, CloudWeb
context windowN/AN/A
gdpr compliantN/AN/A
soc2 compliantN/AN/A
enterprise features✓ Yes✓ Yes
free tier allowanceN/AN/A