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Last updated 12/16/2025

Salesforce Marketing Cloud vs Metabase

Salesforce Marketing Cloud
Mid-sized to Enterprise businesses looking for comprehensive marketing automation and analytics.
Metabase
Teams and developers needing self-service analytics and embedded customer-facing analytics

Side-by-side comparison to help you choose the right tool

EXPERT ANALYSIS

Our Verdict

Salesforce Marketing Cloud is a comprehensive, paid platform for enterprise-level marketing automation and analytics, excelling in customer journey management and deep integrations. Metabase is a freemium, open-source tool focused on self-service data analytics and embedded reporting, making it highly accessible and versatile for teams and developers.

Winner: Salesforce Marketing Cloud
Data-Driven Analysis
Unbiased Comparison

Looking for the absolute best tool for Enterprise Teams?

We've analyzed Salesforce Marketing Cloud, Metabase, and dozens of other tools to find the top performers for your specific needs.

Best Enterprise Teams Tools 2025Best Data Analytics Tools 2025
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Which Tool is Best for You?

Quick recommendations based on your use case

🎓

Student

Winner
M

Metabase

Metabase's free tier and ease of use for data exploration make it an excellent choice for students learning about data analytics and reporting.

🏢

Enterprise

Winner
S

Salesforce Marketing Cloud

Salesforce Marketing Cloud provides a comprehensive, scalable suite of marketing automation and analytics tools with enterprise-grade security, perfectly suited for large organizations.

💼

Freelancer

Winner
M

Metabase

Metabase offers a powerful freemium model and self-service analytics, making it ideal for freelancers who need robust data insights without a significant financial commitment.

S

Salesforce Marketing Cloud

MarketingData Analytics
Starting Price
$null
paid

Key Features

  • Customer Journey Management
  • Email Marketing
  • Social Media Marketing
  • Mobile Marketing
  • Advertising
  • Marketing Analytics
  • Personalization
  • Automation
Learn MoreVisit Website
M

Metabase

Data AnalyticsProductivity
Starting Price
$0
freemium

Key Features

  • Dashboards and reporting
  • Query builder
  • Data segregation
  • Semantic layer
  • Usage analytics
  • Metabot AI
  • Embedded analytics SDK
  • White-label analytics
  • Drill-through
  • SQL editor
Learn MoreVisit Website
See Pricing Details

Performance Scores

value

Salesforce Marketing CloudNot Rated
MetabaseNot Rated

privacy

Salesforce Marketing CloudNot Rated
MetabaseNot Rated

features

Salesforce Marketing CloudNot Rated
MetabaseNot Rated

⚔️ Tale of the Tape

SpecificationSalesforce Marketing CloudMetabase
modelN/AN/A
usersN/A90000
securityEnterprise-grade security, SOC2, GDPRSOC1, SOC2, GDPR, CCPA, HIPAA
platformsWebWeb
context windowN/AN/A
gdpr compliant✓ Yes✓ Yes
soc2 compliant✓ Yes✓ Yes
enterprise features✓ Yes✓ Yes
free tier allowanceN/AN/A